For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

HubSpot’s all-in-one CRM platform, which empowers teams to use customer data insights for the creation of targeted sales strategies and personalized marketing content, has earned the company thousands ...

Every retail initiative, whether it’s AI, personalization or supply-chain transparency, depends on trustworthy customer data.

Marketers can move from question to activation faster, creating segments and journeys with greater speed and confidence ...

Is fragmented customer data hindering your organization’s customer experience (CX)? 38% of businesses struggle with data fragmentation, siloed systems and/or tech integration challenges, so it’s an ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

The way people engage with brands online isn’t straightforward anymore, especially with the rapid growth of generative AI tools and the evolution of Google. The new audience journey is a multimodal ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For centuries, banks have relied on relationships and legacy ...

SEATTLE--(BUSINESS WIRE)--Amperity, the AI-powered customer data cloud, announced M&T Bank has selected its platform to unify customer data across the bank's operations. This collaboration will enable ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...