Add Yahoo as a preferred source to see more of our stories on Google. In a return to its headwear roots, FUBU has signed Concept One to produce a range of accessories and distribute the products to ...

FUBU founders Daymond John, Keith Perrin and Carlton Brown sat down for an interview on the latest episode of “Drink Champs” and spoke candidly about the impact of homophobia on their brand. As the ...

Daymond John, the founder, president and CEO of sportswear company FUBU "For Us, By Us" and one of the "sharks" on ABC's reality show Shark Tank, believes in the power of reinvention. And now he says ...

No big fashion designers were paying attention to the urban market when Daymond John began building his business in 1989. That changed with FUBU, or "For Us, By Us," the apparel line started by John ...

Four friends from Hollis, Queens made their mark on the fashion world in a major way in 1992, when they launched FUBU, a sportswear brand inspired by hip-hop culture. In the decades since, some of the ...

If you’re not familiar with Sorella, the popular store sits on the corner of Melrose in Los Angeles and provides Instagram-worthy attire. When shopping in LA, it’s a must-see and tourist attraction ...

A Twitter user sparked a whole trending movement after she asked her followers if they knew FUBU was Black-owned and means "For Us By Us." #BlackTwitter is on fire today. The morning began with Jay Z ...

FUBU Network and Studios has a new competition reality series aimed at supporting entrepreneurs. There’s a new reality series aimed at providing entrepreneurs with coaching, resources, and ...

Origins: FUBU is an African-American-owned, New York-based urban sportswear empire started in 1992 by five childhood friends from Queens. (The ubiquitous "05" on FUBU jerseys is a coded reference to ...

Before streetwear became a fashion force in and of itself, there was FUBU. Started by four friends, the brand (an acronym for “For Us, By Us”) was a $350 million operation with 200 freestanding stores ...

THE FOUR FOUNDERS of Fubu—childhood friends Daymond John, J. Alexander Martin, Keith Perrin and Carlton Brown—never imagined the fashion brand would make it this far. As Mr. Perrin recalls, when the ...

FUBU has inked a deal with Pantheum Studios, a subsidiary of multinational investment management firm Euldora Financial. Pantheum Studios, a subsidiary of Euldora Financial, announced a a $450 million ...