Purple shampoo aims to remove yellow or brassy tones from hair by depositing a small amount of violet pigment on it during a wash. Companies often market it to those with blonde or lightened hair.

Here's how to use the colorist-favorite product to get rid of unwanted brassiness, tone your discolored strands and add vibrancy to highlights Adding sunkissed blonde highlights or lifting your hair ...

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I've been a blonde for most of my life (albeit for a few quick stints when I was simply not myself) and I won't lie to you...it’s super high-maintenance. Besides the constant root touch-ups and weekly ...

We can't get enough of TikTok for spewing out amazing, never-before-seen beauty hacks. Unsurprisingly, these viral videos have been making a reappearance during lockdown, with people bored at home and ...

The best purple shampoo can prolong the brightness of bleached hair for months after the fact. If you’ve ever professionally bleached your hair, then you know how hard it can be to preserve the hair’s ...

Purple shampoo is a color-correcting toner that reduces brassiness and harsh yellowing in blonde, white, gray, or silver hair. If you dye your hair blonde, purple shampoo may help your hair maintain ...

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...