Home fragrance is smarter, softer, and more intentional: Think app-controlled diffusers, incense making a comeback, cozy ...

SALT LAKE CITY--(BUSINESS WIRE)--Today, smart fragrance company Pura launches a brand-new car fragrance diffuser bringing their advanced scent technology on the road. While most car scent diffusers ...

Pura has created high-quality scents in partnership with brands such as Capri Blue, Anthropologie, NEST New York and more — and its latest innovation allows you to curate your car’s scentscape your ...