A union transparency nonprofit is launching an advertising campaign to oppose a Los Angeles hospitality union's push to force hotels to house homeless people. The Center for Union Facts (CUF) is ...

Hotels.com debuted a global ad campaign, “Introductions,” that casts itself as a “matchmaker” for travelers and hotels, the company announced Tuesday. The ads, produced in partnership with New ...

Paying Google to increase direct bookings seems like a contradiction in terms unless it is for brand advertising on YouTube that truly brings guests direct to the hotel website for the next trip.

On today’s pod we talk about Ritz-Carlton’s award winning video, Iberostar’s climate concerns, and lessons on AI from startup investors. Good morning from Skift. It’s Friday, June 27. Here’s what you ...

Hotels.com has launched a new campaign with its first-ever mascot, a hotel desk bell-inspired character called Bellboy, and is celebrating with a members-only sale offering 25 percent off hotel stays ...

Google is retiring its commission-based bidding for Hotel Ads in October 2024. The company is shifting to AI-powered bidding strategies instead, like tROAS and Performance Max. The changes come as the ...

For most of the history of television advertising, hotels and resorts either had the budget for it or they didn’t. Production ...