Marketing research is at the heart of addressing the four P's of marketing: product, price, place and promotion. That is, the product must satisfy a need, be priced at the right level in a place where ...

We offer all University affiliates access to an electronic version of the New Faculty Guide to Competing for Research Funding, a resource for those who are new to submitting proposals, and reference ...

NOTE: This post was co-authored with the SUNY New Paltz students in PSY 307 (1) of Spring 2018 (in particular, Zachary Ertrachter, Mariah Griffin, and Gianna Petrera). A solid psychology education ...

Back in the old days, a prospective academic author could submit a manuscript —sometimes even a barely reworked dissertation — and book editors would consider it for publication. Now, even if you’ve ...