What if the price you pay for everyday goods and services wasn’t just about supply and demand, but about you—your income, your location, even how long you hesitated before clicking “buy”? Welcome to ...

The United States is one of the busiest countries in the world in terms of road traffic, with nearly 230 million drivers and about as many vehicles in operation, per Statista. Given these figures, it ...

It’s no secret that companies are collecting data while consumers browse their sites. But some companies are doing more with the info than trying to improve products or marketing efforts: They are ...

Kassem Fawaz receives funding from the National Science Foundation. In the past, his research group has received unrestricted gifts from Meta and Google. Jack West does not work for, consult, own ...

User data protection is a universal concern for businesses across all industries. In the digital age, personal data is a valuable asset, and its compromise can lead to severe financial and ...

Every day, we tap and swipe on our favorite apps without a second thought. But have we ever paused to consider what happens to our data in the process? From social media platforms to fitness trackers, ...

It is the age of data, as both companies and investors claim to have tamed it to serve their commercial interests. The market cap of US companies at the start of 2025 accounted for roughly 49% of the ...

National AI usage is growing, with current rates at 9.9% and projected to hit 14% in six months. Larger firms show higher AI adoption; those with 250+ employees report a 12.5% usage rate. Information ...