The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product or service to ...

Your sales funnel is bleeding money. Every day, potential customers enter your funnel, and somewhere along the way, they disappear. The question isn’t whether you’re losing potential customers, it’s ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Most B2B marketers know LinkedIn Ads for its strong prospecting capabilities. But one of its most powerful features – retargeting – is often overlooked. Beyond website visitors, LinkedIn offers ...

Most companies today understand the power of video, which is why the vast majority of marketers use it in their overall strategy. Video has held onto its spot as the most popular form of content among ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Where customers used to move through an orderly progression of steps ...