Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and human input leads to superior marketing research. The study, in the Journal ...

During a coaching session earlier this year, a senior executive shared his feelings of exhaustion due to the relentless ambiguity in today's leadership landscape. "It's not that I don't want to lead," ...

The impact of AI in business extends beyond automation and efficiency — it’s also influencing leadership and mentorship. As AI tools become more integrated into decision-making, workflow management ...

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Doug Zarkin, CMO of Take 5 Oil Change and author of Moving Your Brand Out of the Friend Zone. In this ...

McKinsey talks about taking a human approach to AI with Dr. Fei-Fei Li in her book, The Worlds I See: Curiosity, Exploration, and Discovery at the Dawn of AI McKinsey talks about taking a human ...

A recent OpEd piece reminded me how muddled the concept of human consciousness can be*. It also reminded me that we need an approach that blends the best of both psychology and philosophy. Careful ...

Human-wildlife conflict has driven the decline of once-abundant species and is pushing others to the brink of extinction.