The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science Advances ...

The human eye can see millions of colors — but no eyes have ever before beheld “olo.” Only five people on the planet have witnessed this brand new color, thanks to the efforts of a team of researchers ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color. When you purchase through links on our site, we may earn an affiliate ...

TL;DR: Researchers have discovered a color called "olo," unseen by humans before, by stimulating specific M cones in the retina. This breakthrough bypasses natural RGB limitations, revealing a unique ...

Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science Advances on April 18, a group of five researchers stimulated retina cells in ...