The latest craze in the fitness world—from gym culture, to nutrition planning, to recovery protocols— is hyper-personalized ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

As the director of enterprise sales for an event marketing and management platform, my content typically focuses on using AI for personalization in events. But in this piece, I'd like to explore how ...

Shopify’s Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of the list. Hyper-personalization is a strategy that uses data and AI to create ...

If we want AI to make wealth services truly more accessible, the real work starts with regulatory intelligence.

As marketing trends come and go, one thing that hasn’t stopped is the inexorable progress of data and technology in how we target, plan and execute marketing. That’s led to a somewhat unhealthy ...

Patric Glassell, chief growth officer at Kwanti, discusses the importance of true hyper-personalization in wealth management and wealthtech. He highlights the need for advisors to continually evaluate ...

The continued advancement of retail technology and ecommerce have set new standards for a quality online shopping experience. Todays’ customers expect seamless omnichannel shopping experiences that ...

New research from Accenture suggests recordkeepers integrating artificial intelligence with behavioral economics will drive ...

In a world where clients expect Amazon-level personalization, legal marketing professionals are being called to rethink how we engage, nurture, and retain clients. Gone are the days of ...