Many people cringe upon hearing the word “email.” It often represents the worst parts of bureaucracy — cold, formal, painfully orderly and inevitably passive-aggressive. This stereotype is misguided.

Social media may be the dominant channel for personal communication, but for business nothing beats a four-decade-old platform that still demands respect: email. Over 80% of companies rely on email as ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...