The Wall Street Journal was the first to report the reduction of discounts the cafe chain had been offering this year. The move was led by new Starbucks CEO Brian Niccol, according to the newspaper.

Audible has rolled out a limited test of vertical in-app promotional videos that publishers can use to “support audiobook ...

Apple today announced three further changes for developers in the European Union, allowing them to distribute apps directly from webpages, choose how to design in-app promotions, and more. Apple last ...

Historically, coordinating digital promotions on Apple’s iOS platform hasn’t been a walk in the park. That’s largely thanks to the App Store’s restrictions: For years, Apple’s digital distribution ...

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Every year, the competitive landscape for brands intensifies, making it ...