It seems obvious. It is hard to sell to someone without accurate contact information. Salesforce.com estimates that 91% of CRM data is incomplete and 70% of data in CRM goes bad annually.

JEFFERSON TOWNSHIP, Ohio (WDTN) – A Superintendent is under fire for financial records that the state says are incomplete. The Jefferson Township Local School District is now on a special list and ...

A recent audit found that the state system had incomplete records on mental health treatments for hundreds of foster children. Many children benefit from medication to address mental health conditions ...

Currently, health unit says 3,741 pupils in grades 3 and 4 across Simcoe-Muskoka still have missing or incomplete records ...