Before you touch that keyboard, ask yourself whether your reader is sympathetic or hostile to your message. And then apply this simple persuasive strategy: When writing to a sympathetic reader, take a ...

Editor’s Note: This article is adapted from David H. Ucko’s article in Small Wars & Insurgencies, “Counterinsurgency in El Salvador: the lessons and limits of the indirect approach.” The ...

“Taking the Temperature of Health Care Valuations” (JofA, Oct.01, page 79) indicates the capital asset pricing model (CAPM) was used to derive the discount rate, which resulted in an “enterprise value ...

Almost six years after the worst attack ever on U.S. soil, special operations commanders believe that simply killing terrorists will not win a war against an ideologically motivated enemy. That view ...

Illustrative diagram of the two main approaches of the antibacterial therapeutic antibodies. In the direct approach, three possible modes of action can occur; inactivate pathogens and toxins by ...

Genic variants are more likely to alter gene function and affect disease risk than those that occur outside genes. Variants in genes, however, might not be sufficiently covered by the existing ...

Companies are always looking for ways to save money. They may have already cut costs in areas like manufacturing and shipping. Now, they're turning to a hidden area where they can save more money ...