As the world becomes increasingly globalized and the workforce continues to shift towards remote and hybrid models, the issue of remote work burnout has emerged as a significant concern. In my recent ...

Our digital choices define us. Our preferences, habits, and needs form a composite portrait that makes it easier for companies to identify and deliver what we want. It’s called individualization, and ...

Last month, the magnetic chief digital officer of L’Oréal, Lubomira Rochet, took to the stage at Cannes Lions 2019 to discuss digital transformation and the impact it has had driving growth for her ...

In the modern maze of countless ecommerce sites and constant increase in competition, providing shoppers with a personalized experience has become a crucial aspect of any positive shopping experience ...

Throughout the education sector, we hear a lot about “differentiation,” “individualization” and “personalization.” But what do these terms really mean, and how are they different? At their core, they ...

Call it the customer engagement paradox: marketers turn daily to expensive, complex, digital technologies in an effort to achieve the close, personal customer relationships of mom-and-pop stores.

A recent eConsultancy research study revealed that 4 out of 5 consumers feel brands don’t know them as an individual—but almost 90% of marketers agree that personalizing the customer experience is ...

If they walked into a European dealership, American car shoppers would see the same thing they see at home. Not the same vehicles, but the same approach — a base model offering followed by numerous ...