The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

Over the last several years, artificial intelligence has been reshaping how professionals manage daily tasks and connect with potential leads. From automating time-consuming admin work to refining how ...

Editorial Note: Talk Android may contain affiliate links on some articles. If you make a purchase through these links, we will earn a commission at no extra cost to you. Learn more. Frustration mounts ...

Appearing as a digital human, Piper can now deliver face-to-face experiences at every stage of the marketing funnel In a year dominated by breakthroughs in “agentic AI,” Qualified today introduced new ...

Sales funnels are essential tools for businesses aiming to guide potential customers through a structured journey, from initial awareness to final purchase. They streamline the customer experience, ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

You might know Klaviyo as a B2C email and SMS marketing automation platform, but that's just one piece of a more complete customer platform. The company recently announced some new capabilities that ...