In a teaser clip from an upcoming 'Tamron Hall' interview, the influencer broke down as she discussed her the viral video that rocketed her to social media fame ...

In a new interview with Tamron Hall, Jools Lebron reveals the dark side of overnight fame after she went viral on TikTok for ...

For Jools Lebron, being “demure” has had disastrous effects. In the age of Insta-fame, when a trendy digital post has the power to transform the average unknown into an internet icon, going viral is ...

Add Yahoo as a preferred source to see more of our stories on Google. Jools Lebron at the TikTok Awards 2025 held at Hollywood Palladium on December 18, 2025 in Los Angeles, California. TikTok ...

Khalid Jordan shared a video lip syncing to a sound joking about how he's making the most of his brother's success.

In a series of vulnerable TikTok posts, Jools LeBron (@joolieannie)—the creator of the mega-viral "so demure" video—shared her struggle with addiction, spending, and escaping the Hollywood machine.

The influencer is opening up about addiction, burnout and rebuilding her life Phillip Faraone/Getty Jools Lebron says her rapid rise to fame led her into substance abuse struggles The influencer ...

Jools Lebron didn’t just start a trend; she redefined the internet’s vocabulary with just one word: “demure.” As the internet obsessed over the new pop culture term, she went from content creator to ...

Ariel Messman-Rucker is an Oakland-born journalist who now calls the Pacific Northwest her home. When she’s not writing about politics and queer pop culture, she can be found reading, hiking, or ...

Add Yahoo as a preferred source to see more of our stories on Google. Fame took Jools LeBron from “demure” to drug dependent…to sober and determined. In a series of vulnerable TikTok posts, Jools ...

Jools Lebron is opening up about the viral video that changed her life. The TikTok creator, who skyrocketed to fame for popularizing the phrase "very demure, very mindful" on the social media platform ...