All businesses, from startup coffee roasters to billion-dollar e-commerce companies, are vested in tracking their progress, figuring out what works and fixing what doesn’t. That’s where Key ...

With the New Year comes new goals and resolutions. For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their ...

Success in programmatic advertising is relative. You might acquire a customer by finding her on digital channels via your demand-side platform, but you’ve failed if the cost exceeds the value of that ...

Small business owners often struggle to track their companies' key performance indicators (KPIs) because of their packed schedules and limited time to dig into the right tools or reports. However, ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Oboard has added KPI tracking functionality to its OKR software, a move aimed at helping teams measure what matters without jumping between tools. Until now, the platform focused primarily on OKRs.

Car companies are now moving further afield in their digital transformation journey, and are setting new metrics and goals to measure how successful they are in pursuit of their digital future. As a ...