In this DeepDive, in association with JCDecaux, we hear about the power of programmatic DOOH from eight top brands, learning how to harness it for maximum impact. The programmatic DOOH (pDOOH) ...

US respondents (200 digital and OOH specialists) to a recent survey said that nearly a third (31%) of the campaigns they worked on in the past 12 to 18 months included a programmatic digital OOH ...

This piece delves into two examples of how brands have leveraged programmatic DOOH to drive brand awareness and sales and support investments in performance-led channels. Marketers are increasingly ...

BSA's Toni Ibrahim shares how brands are blending static and digital OOH while keeping sustainability and creativity front of ...

Yahoo have delivered its pilot programmatic digital out-of-home (DOOH) omni-channel campaign with global asset and wealth management company, Schroders - a first for both brands in Singapore and ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. VIOOH, a global digital out of home (DOOH) supply-side platform, has ...

Here, IAB UK interview some of the DOOH members to reveal how to maximize the channel's effectiveness this year. Digital out-of-home (DOOH) advertising rebounded strongly after the challenges posed by ...

NEW YORK and MONTREAL, Sept. 20, 2021 /PRNewswire/ - Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor ...

Vistar Media expands inventory across Southeast Asia with one-of-a-kind digital billboard capable of immersive 3D anamorphic advertising displays SINGAPORE, August 10 ...

NEW YORK and MONTREAL, Sept. 20, 2021 /PRNewswire/ - Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor ...