The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...
Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.
Lego has revealed what it is calling the biggest evolution of its iconic bricks in almost 50 years, unveiling the new Lego ...
Morning Overview on MSN
The Lego smart brick backlash, explained
Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...
The Lego Group confirmed major changes since 1978 with its latest announcement of intelligent bricks marking a new era of ...
Modern Engineering Marvels on MSN
Lego’s smart bricks dazzled at CES, experts worry about play
When a toy helicopter can “crash,” flash red, and add its own sound effects the moment a child tips it over, the question stops being what the model is and becomes who is driving the story. That ...
LEGO is bringing video games to life with their LEGO Nintendo Entertainment System. The buildable game console will include a buildable game cartridge, 1980s tube television, and a controller. The set ...
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