The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

The LEGO Group has unveiled its first LEGO Pokémon sets and Trainer Challenge, as fans push for Smart Brick compatibility in ...

Imagine if LEGO bricks could react as you play—lighting up, making noise, or responding to movement—without a phone or tablet involved. That’s the idea behind LEGO’s new Smart Play platform, unveiled ...

Lego's new sensor-packed Smart Play Brick, part of a special Star Wars collection, brings interactive lights and sound to the ...

At CES 2026, LEGO revealed Smart Bricks, a new connected toy system that could revolutionise how the iconic brand approaches ...

Lego is taking one of the most familiar objects in toy history and giving it a technological overhaul. At CES 2026, the ...