The Indian real estate sector is witnessing a significant digital transformation as over 90 per cent of homebuyers now begin their property search online. In an increasingly competitive environment, a ...

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Generating high-quality leads isn’t easy, but it’s one ...

Since its launch in 2021, Google’s Performance Max (PMax) campaigns have revolutionized how we approach cross-channel advertising. But while this AI-powered campaign has been a game-changer for many, ...

Every day, it seems we are exposed to ads everywhere we turn, making it more challenging than ever to stand out in a crowded inbox or social media feed. We don’t just need visibility; we need ...

In 2018, Weka USA relied heavily on live events to drive marketing success, participating in more than 50 trade shows annually. While these events generated leads, the associated costs were ...

Lead generation delivers immediate clients, while branding builds long-term recognition. Businesses with smaller budgets benefit from targeted lead-generation strategies. Branding works best for large ...

In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves. But for CMOs making six- and seven-figure ...