Many of the letters you write in business are designed to influence the ideas or behaviors of others. Persuasive letters to sell something should have a unique formula, immediately grabbing a reader's ...

Video sales letters can help your business increase the number of leads or sales you get almost overnight. In the direct mail days, "sales letters" were the ultimate marketing tool to land customers ...

Application Writing is the process of drafting a formal request to someone in an authoritative position to seek permission, ask for something, or apply for a post. An application is written in the ...