Made-for-advertising (MFA) websites have been allowed to exist for years within the digital ecosystem and have contributed to the disruption of user experience, devaluing content, and creating ...

“MFA sites also often aggressively refresh the ads they display, potentially showing visitors the same ad thousands of times in a single session, according to a report by the research firm Adalytics.

When advertisers buy programmatic ad inventory, their belief is that they are purchasing ad space on reputable sites so that they reach consumers in a moment of deep engagement. Anyone who spends ...

Integral Ad Science, a leading global media measurement and optimisation platform, announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product. The company’s MFA site ...

LONDON, April 12, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the ...

LONDON, Dec. 05, 2025 (GLOBE NEWSWIRE) -- Pixalate today released its Q3 2025 Global Made for Advertising (MFA) Websites Benchmarks Report. This report analyzes open programmatic advertising traffic ...

(MENAFN- GlobeNewsWire - Nasdaq) According to Pixalate's MFA research, 81% of ad spend on Made for Advertising (MFA) websites went to domains that have an 'anonymous' country of registration in Q3 ...