Marriott International last week detailed how it intends to simplify the points-redemption process for its three loyalty programs while reducing elite-status thresholds in August. The world's largest ...

Hotel giant follows Qantas’ strategy to challenge TMCs by combining loyalty benefits with tech platform and travel management functionalities all triggered by direct bookings. Marriott International ...

Add Yahoo as a preferred source to see more of our stories on Google. Marriott International (MAR) and Starwood Hotels (HOT) officially joined forces Friday, creating the largest lodging company in ...

Many large brands have in-housed advertising technology as part of a data-driven marketing overhaul. But for Marriott, the data-driven plan has meant taking more ownership of media production, ...

When you're a frequent traveler, it's almost self-sabotage to not join some sort of rewards program. Whether it's through a hotel brand, credit card company or any sort of external loyalty program, ...

Monday's announcement that Marriott International will buy Starwood Hotels & Resorts for $12.2 billion in cash and stock has many frequent travelers fretting about their loyalty program perks. The ...

Marriott International wants to reward customers who don’t stay at its hotels. The Bethesda, Md.,-based company is piloting a program that would reward non-guests who spend money at its food and ...