In my opinion, one of the holy grails that companies are searching for is an easy way to determine the business value of projects. The bad news is that there's usually not an easy way. If a project ...

Many companies—even those with in-house tech teams—sometimes outsource tech development when project loads are heavy or a particular skill that’s needed isn't present among the staff. Outsourcing does ...

In the world of IT, ROI is king. But should it be? How many approved IT projects have you seen with projected returns that -- in spite of the vetted calculations -- you just didn't believe? And how ...

UAE – The Advertising Business Group (ABG) has appointed Ipsos to spearhead the United Arab Emirates (UAE)’s cross-media measurement project. The media audience measurement project provides holistic ...