Brands must establish a practice of measurement for all AI endeavors—with a clear picture of success and a transparent way to ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

Note: Articles may be assigned to more than one subject area, as a result the sum of the subject research outputs may not equal the overall research outputs. Identify research insights to guide ...

Test vendors use AI and machine learning to handle massive data volumes from complex electronics and detect hard-to-find ...

Many volatile organic compounds (VOCs) are potentially harmful to the environment and people, so it’s useful to know when they are present. These authors developed a method to identify VOCs that ...

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that Melissa Furze joined the company as Head of Data Science at IAS reporting to the ...

I was watching Ben Krasnow making iron nitride permanent magnets and was struck by the fact that about half of the video was about making a magnetometer – a device for measuring and characterizing the ...