Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...
Several months ago, I wrote a blog about the difference between a Vision and a Mission statement, both core components of any good strategic plan. In this blog, I will focus on Core Values, another ...
Whether you already have your own company, are about to start one or are helping someone else start theirs, the question of vision, mission, strategy and values is bound to come up. Those with ...
Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...
As a writer and teacher, I am a longtime fan of Strunk and White's The Elements of Style. This classic handbook offers pithy guidance to would-be writers. In one key line, Strunk and White counsel, ...
Several months ago, I wrote a blog about the difference between a Vision and a Mission statement, both core components of any good strategic plan. In this blog, I will focus on Core Values, another ...