Building on the Cannes Lions Titanium-winning Vaseline Verified, Vaseline and Ogilvy Singapore launch Vaseline ...
Ogilvy is taking a minority investment in Article 41, a social-first agency focused on athlete creators and NIL deals.
Ogilvy's new hands-on CEO Andy Main is moving the legacy ad agency further into PR and consulting. Some insiders are unsettled and unsure of what the changes mean for the agency and their jobs. Main ...
Ogilvy Chicago, which a few years ago was fading in the local ad world, is finding renewed life in a changed business model and a new location. Since moving three years ago to unify five subagencies, ...
Ogilvy has appointed Antonis Kocheilas as global chief transformation officer. In this newly created role, Kocheilas will be responsible for identifying, developing, and implementing transformational ...
Most smart packaging is a gimmick. KitKat just turned its 70-year-old "Have a Break" slogan into a Faraday cage that ...
Pharma companies are rethinking the importance of corporate brands as the industry's work fighting COVID-19 offers an opening to boost their reputations. Kate Cronin, the newly tapped global CEO of ...
Ogilvy's global CEO Andy Main discussed his new direction for the ad agency he took over last year. He's making a bigger push into PR and consulting, areas where he saw greater opportunity during the ...
The high turnover of CEOs on Madison Avenue affects huge numbers of other executives. At the current rate, almost 50% of the largest agencies will have a new CEO within the next four years. If you’re ...