Arbitron says the world’s largest combined radio/TV panel is up and running in Canada, using Portable People Meters (PPM). BBM Canada, the non-profit broadcast ratings consortium, announced Monday ...
With the planned extension of the Arbitron Portable People Meter rollout in eight additional top markets this month, interest in the new research methodology at the recent NAB Radio Show was high.
While there was considerable talk about measures that have been taken to improve Portable People Meter (PPM) panel performance in Monday’s monthly client call, there was no mention of a big change in ...
Media agencies have based their Montreal television buys on BBM’s Personal People Meter (PPM) data for almost two years and now radio ad purchases may not be far behind. Simultaneous to the gathering ...
Nielsen is making a change to its Portable People Meter panel operations, extending the tenure of panel homes from about two years to roughly three years. The adjustment, set to take effect August 12, ...
Arbitron, which has been recruiting a panel for a decisive market trial of its portable people meter audience measurement system in Houston, Tuesday said it reached its sample goal of 2,100 consumers, ...
PPM is the newest evolution in audience research. PPM is short for “Portable People Meter” and is a system that measures the amount of contact with an audio medium independent of location. The ...
Although Arbitron’s Personal People Meter test in Houston began in January, the audience research firm is replacing all meters in the field. Why? Because daily hardware quality tests built into the ...
Programmers were torn about the benefits of the portable people meter (PPM), during the "Radio Days" panel held April 21 at the Eden Roc Resort as part of the Billboard Latin Music Conference. By ...
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