‘We wanted to build something that was a bit more intentional and experience-led.’ —Whataburger CMO Scott Hudler Whataburger ...

The newly published DeliveryX Packaging 2023 report has highlighted that packaging has become the star of ecommerce purchases in online unboxing content. Unboxing is a growing trend which sees ...

“User-friendly” is typically understood in the context of how easy something is to use or operate. Although this definition has significant implications for packaging designers and engineers, the best ...

“Mind blowing.” There really are no other words to describe the first time I saw the “X Box.” No, not the gaming console but rather the ingenious “X Box Packaging X-Perience” kit, which is, quite ...

Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

Sony sent me a PS5 early, a package that I had to be up at 7 am to sign for. We’ll have plenty more to come soon enough, but first I want to talk about the experience of opening the box. Opening a new ...

Clinique’s latest Moisture Surge 100H ‘More Than You Think’ campaign has married its brand identity with a fresh take on connected packaging and technology, integrating Near Field Communication (NFC) ...