Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

The privacy-focused evolution has steadily progressed over the past three years, all in the name of improving user privacy. However, advertisers will lose critical performance signals – measurement ...

For a financial performance measure to be good, it should generally rise when good things happen and decline when bad things happen. And it should motivate high-quality decision-making. This may seem ...