You know that personalization is important in your marketing efforts, but what does personalization actually entail? Although we may use personal greetings in our customer emails, "most organizations ...

With so much buzz around “personalization” these days, it can be tough to find the best approach to actually getting started. How do you set your goals? Should you use rules or machine-learning ...

As many as 73% of shoppers prefer to have personalized shopping experiences, and up to 46% purchase more items when they receive more relevant offers and marketing messages. To keep pace with shopper ...

Personalization has become such the norm in email marketing that soon the word "email" will imply a personalized communication. In fact, we aren't too far from there, with a majority of customers ...

Monetate, which offers conversion and optimization solutions for companies, has put together an infographic showing how big data can help businesses deliver personalized and segmented communications ...

There is a lot of data out there telling us that consumers expect personalized experiences. For example, Infosys found that 74% of customers feel frustrated when website content is not personalized.

With 75% of consumers more likely to buy from retailers that personalize the shopping experience and 24 out of 25 retailers saying personalization is in the top three of business priorities for 2017, ...

Email marketing is the cornerstone of many marketing programs. It can make engaging with and retaining customers much easier with high-powered tools like automation and personalization. And using ...

(BPT) - Finding the perfect gift for loved ones is not an easy task. You want a gift they’ll enjoy that also makes them feel special. That’s why the year’s hottest holiday giving trend is personalized ...

With virtual bulletin board website Pinterest gaining more and more users, Monetate, the leading independent provider of testing, targeting, and personalization services for websites, has created an ...

Customer loyalty can make or break a brand in the long run. A whopping 80 percent of a company’s future profits come from 20 percent of of existing customers. In this digital-first era, businesses ...

A new study by Forrester, commissioned by SAP Hybris, finds that although marketers are prioritizing personalization efforts across channels, they are less advanced than their customers think or ...