Add Yahoo as a preferred source to see more of our stories on Google. Most performative behavior doesn’t come from bad intentions—it comes from wanting to be seen, validated, or liked a little too ...

Last week in Seattle, at the conclusion of a rowdy contest held in a public park on Capitol Hill, a young man named Marcus Jennings emerged victorious at one of the most TikToked events in recent ...

Masks are fun at Halloween, but find out why experts warn that masking who you really are at work can be dangerous for your mental health and risky for the company's bottom line. In September of this ...

As a new archetype gains traction, contests in Seattle and New York have found some men embracing the label — and signifiers like books, records and Labubus. By Alisha Haridasani Gupta and Nicole ...

Be honest: Have you ever tried a new hobby, thinking it might make you more attractive and, even, score you some dates? If you answered yes, you're not alone. According to a recent survey of 2,000 ...

On Friday evening, over one hundred students gathered in front of the Student Stores, eagerly awaiting the start of an event that's been popping up at universities across the nation: a performative ...

Ever found yourself scared and alone in the city, in desperate need of a tampon or a spare copy of Sylvia Plath’s ‘The Bell Jar’? Well, thankfully you’re in luck. There is a new genre of man on the ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. Performative males have emerged as the archetypal Gen-Z meme. The ...

The critics of “performative politics” misunderstand something fundamental: Democracy survives only when citizens perform it. He’s probably reading Elena Ferrante—and that’s fine! If you’ve spent any ...

He wears thrifted cardigans, quotes bell hooks and calls himself emotionally fluent — all while expecting applause for everything he does. The “soft boy” was supposed to be the antidote to toxic ...