October 16, 2025 - Achieving partnership in a law firm is a significant milestone that represents recognition of an attorney's hard work, dedication, and expertise. There are those associates who know ...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Positioning can make a big difference in how companies are perceived. When your company is ...

Half of all business-to-business (B2B) businesses fail after five years and few successfully scale. The industry may blame product-market fit, but the uncomfortable truth is often simpler: The best ...