Positioning for partnership: how law firms can offer guidance and how associates can own the process
October 16, 2025 - Achieving partnership in a law firm is a significant milestone that represents recognition of an attorney's hard work, dedication, and expertise. There are those associates who know ...
Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...
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