SPRINGFIELD, Mass. -- Big Y Supermarkets, based here, held in-store events in selected Connecticut and Massachusetts stores on Fridays and Saturdays in February and March. Called "A Taste of Big Y," ...

While the main advantage of warehouse clubs is that buying in bulk can save you a lot of money, there’s no denying that trying out free samples while you’re shopping is a bonus feature of any ...

PITTSBURGH -- Giant Eagle kicked off the new year with a lineup of sampling events in the produce departments. The company described "Taste the Difference of Giant Eagle Produce" as an effective tool ...

As part of The Vitamin Shoppe’s launch of its Innovation stores, the retailer has sought to reach one of its primary goals: to help “demystify” the wellness space and re-establish the direction of its ...

We’ve done product sampling for a number of clients, and it’s a very effective way to influence buying behavior for a brand. An Arbitron* study indicates that 2/3 of people will take a free sample ...