DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

Merlin Coutinho, head of marketing, Lemma, discusses how brands are tapping into a growing trend of dynamic audience engagement and leveraging programmatic technology to amplify user-generated content ...

One area that has seen significant transformation is the out of home (OOH) advertising industry. Thanks to programmatic digital out of home (DOOH) capabilities, advertisers now have powerful tools at ...

Screen and TV media for the first time have tied with billboard media as the largest asset category with both claiming 29% of spend in the second half of 2024. This reflects the growing weight of ...

Programmatic DOOH is now available across the entirety of New York’s mass-transit system. OUTFRONT and the Metropolitan Transit Authority (MTA) announced Tuesday that 3,800 digital out-of-home (DOOH) ...

In the rapidly evolving and intensely competitive retail landscape, forward-thinking marketers are turning to programmatic digital out-of-home (DOOH) advertising, says Hivestack. Programmatic DOOH ...

Nearly a third (31%) of UK advertisers have included programmatic digital out of home in their campaigns in the past 12-18 months, a percentage expected to grow to 39% in the coming year-and-a-half, ...