Apple made it possible to dynamically insert ads in live streaming video podcasts, allowing creators to control content and monetize the video stream using its HTTP Live Streaming (HLS) technology.

At the upfront, Netflix argues it has finally built the infrastructure to match its advertising ambitions.

At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and ...

Amagi has made its In-Content Ads offering available through the Amagi ADS PLUS marketplace, opening programmatic access to non-traditional CTV ad formats across hundreds of streaming channels.

"We've done a few tests that have indicated that we have the ability absolutely to be a full funnel solution." ...

A familiar broadcast rule is now entering the streaming world with California’s new loudness regulation SB 576, mandating that advertisements must match the perceived volume of the primary content ...