There’s one thing every e-commerce order has in common: It’s delivered with some sort of packaging. Not recognizing that point of interaction as a major moment to deliver a branded experience and ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI, XR and The Metaverse for Forbes. Zappar, the venerable UK studio that was one of the pioneers ...

A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...

In the early days of packaging, a box was simply a vessel designed for protection and delivery. But in this day and age of digital transformation, packaging has become a smart, interactive interface ...

Noissue, a New Zealand-based packaging platform that offers custom, sustainable packaging to businesses of all sizes, has made an acquisition that gives it a team and the tools necessary to build ...

Dynamic QR codes are emerging as a key tool for brands to own the post-purchase experience and capture first-party data The QR code movement that took hold during the pandemic may have changed how ...

Touch-Free Transactions and Direct Consumer Engagement Quick response (QR) codes on product labels or packaging provide easy, rapid and contactless mobile engagement for consumers. iPhone and Android ...

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.