Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI, XR and The Metaverse for Forbes. Zappar, the venerable UK studio that was one of the pioneers ...

A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...

In the early days of packaging, a box was simply a vessel designed for protection and delivery. But in this day and age of digital transformation, packaging has become a smart, interactive interface ...

Dynamic QR codes are emerging as a key tool for brands to own the post-purchase experience and capture first-party data The QR code movement that took hold during the pandemic may have changed how ...

For more than five decades, Global Standards 1 (GS1) meant one thing: the barcode. That familiar pattern of stripes changed how goods move around the world. Today, the standards are growing. They now ...

Touch-Free Transactions and Direct Consumer Engagement Quick response (QR) codes on product labels or packaging provide easy, rapid and contactless mobile engagement for consumers. iPhone and Android ...