Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...

Every Monday, we send out a digest of digital advertising “must reads” chosen from the week before. Our “Mashup” team gets together in a conference room the preceding Friday, and each member brings an ...

As ecommerce takes off globally, retargeting technology and demand-side platform (DSP) provider RTB House, which works with brands in 29 markets, is educating international advertisers about ...

Command over lingo is a must for professionals in digital marketing and advertising because no uniformity in intention and explanation may create a spell of confusions. Programmatic and Real-time ...

RTB House unveiled a new generative artificial intelligence (AI) solution that leverages first-party publisher data to provide marketers with more precise consumer insights, according to a press ...

WPP's programmatic media-buying unit, Xaxis, plans to focus on "programmatic direct" ad buying in 2015, according to Brian Gleason, newly appointed CEO of Americas at Xaxis, a new position at the ...

The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB. Total ...

To tweet this news, copy and paste: @MAGNAGLOBAL releases global #programmatic #advertising forecast http://ipgmedia.co/GWYBWc Global #programmatic buying to triple ...

While real-time bidding is a common feature in most programmatic ad transactions, it is typically not deployed in programmatic TV, which allows broadcasters to decide how they want to package their ...