Last week, Immediate Future hosted a breakfast event for brands on relevancy at scale in social. Colin Jacobs discusses the findings. Relevancy at scale are the three single most important words ...

It's no secret that we live in the Era of Relevance. Consumers are in control -- they want relevant offers online, on the go and at the store. In today’s digital world, 50 to 500 milliseconds may be ...

Accenture’s research shows 52% of consumer goods CEOs now hold their CMOs responsible for driving disruptive growth. So CMOs must find a way to free themselves from their organizational shackles and ...

The industry continues to experience major shifts and companies are at a crucial point in their competitive and consumer journeys. Traditional market-leading positions are under threat. A combination ...

Today’s beauty consumers aren’t like those of old. They don’t just want to be sold a “product.” Instead, they now expect brands to understand them intimately — and to use that knowledge to go beyond ...