Southwest Airlines on Monday unveiled a new corporate logo and a new “Heart” paint scheme for its Boeing 737s. The carrier’s image makeover will include new uniforms and new signage at airports.

No doubt, you’ve looked at the colors on the new Southwest Airlines paint scheme and said to your self: “Is that still “canyon blue.” And is that “sunflower yellow’ or “canary yellow?” We have the ...

Southwest Airlines has rolled out another of its special paint schemes or "liveries" as we say in airline-speak. Southwest began flying to New Orleans in 1979, marking the airline's first destination ...

Color associated with the American Southwest is often maligned in U.S. cities as bland and lifeless. When you look at the color schemes created by nature in the Southwest, however, nothing is further ...

Southwest Airlines unveils new colors in 19-city tourSouthwest Airlines included Baltimore-Washington International Airport on its 19-city ceremonial tour last week, marking the airline’s 30th ...

DALLAS -- Southwest's aircraft are getting a new color scheme and a new interior. Canyon blue, which Southwest said better reflects a "more mature airline," is joining the gold, red and orange colors ...

One of the first planes to carry passengers under Southwest Airlines’ new color scheme lifted off from Kansas City International Airport Tuesday morning. Southwest Airlines ferried the Boeing 738 to ...