The concept of a funnel is not foreign to seasoned marketers. For years, companies have touted different shapes of funnels, upside down funnels and even the death of the funnel. While the funnel view ...

An oil company evaluates potential additions to its investment portfolio in a process analogous to a funnel and filter (Fig. 1). It introduces a large number of assets into the first stage of the ...

Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy. This article will: With these ...