Subjective , the AI-native curation platform transforming how agencies and brands activate connected TV (CTV), today announced a new partnership with Samba TV , the global leader in AI-driven media ...

Subjectivity in survey data cannot be avoided. The simple act of asking a sample of people certain questions, and recording their subjective answers, entails faith that the data will be useful to you.

Finding better ways to measure subjective endpoints in clinical trials for central nervous system (CNS) diseases is the goal of a new US foundation that recently held its first meet in Washington, DC.

This important study reports three experiments examining how the subjective experience of task regularities influences perceptual decision-making. Although the evidence linking subjective ratings to ...