Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.

Suddenly, QR codes for TV campaigns have never had so much buzz. You know the reason: The bouncing QR-code Super Bowl ad that pulled so much response that it crashed Coinbase’s server. But the reality ...

The following is a guest piece by Peter Hamilton, senior director of ad innovation at Roku. Opinions are the author’s own. Last year’s Super Bowl cut the ribbon bringing the decades-old TV spot to ...

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

INDIANAPOLIS (WISH) — QR codes are becoming embedded in the ways customers engage with brands and are more popular than ever before. The QR code was invented in 1994 by a Japanese automotive company.

One aspect of Google TV that has received criticism from users is the presence of ads in some sections of the main UI. However, the company is reportedly looking for ways to make ads less disruptive ...

According to research from the ad exchange firm Sharethrough, 79% of TV viewers take out their phones during ad breaks, meaning consumers are already set up to engage with shoppable ads. This, coupled ...

QR codes have gone through the hype cycle of inflated expectations followed by sinking disillusionment that occasionally comes with innovation. The black-and-white labels once were touted for their ...

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...

QR codes are not new. Far from it, they’ve been around for the better part of two decades. Brands, media companies and ad tech companies all tried to make them happen, but to no avail: consumers were ...