Do you know the difference between tangible vs. intangible benefits? Measuring the results of your company’s output can be of ...

There is a framework in sales that considers the potential benefits of an offering based on two dimensions: tangible vs. intangible and direct vs. indirect (TIDI). When making purchasing decisions, ...

Julie Manas is all about patients.Whether it was as president of Genesis Medical Center in Davenport, Iowa, where she led a patient-first/patient safety initiative that brought the hospital national ...

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...