Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s ...

Move over fluoride, there's a new toothpaste in town. The naturally occurring mineral has been used in toothpaste since 1956 to strengthen the protective enamel around our teeth and prevent the ...

With an increasing number of natural toothpaste options hitting the market, a common question arises: are fluoride-free toothpastes as effective as their fluoride-containing counterparts? David Okano, ...

Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride, which can ...

The public health practice of adding fluoride to drinking water is facing heavy scrutiny from the Trump administration, and toothpaste companies are being pulled into the fray now, too. The Texas ...

Texas Attorney General Ken Paxton is investigating two leading toothpaste makers over their use of fluoride, suggesting that they are “illegally marketing” the teeth cleaners to parents and kids “in ...

For decades, fluoride has been at the heart of modern dental care, recommended by dentists and added to everything from toothpaste to drinking water. But in recent years, a growing wave of ...